13 April 2026
Become a Top Salesperson (Interview with Dirk Kreuter)
About this episode
The ability to sell is one of the most essential skills of all – without this competence, even the best product is worthless. In this interview, I speak with Dirk Kreuter, Germany's top salesperson, who has set himself an ambitious goal: by 2020, he wants to train one million people to become better salespeople.
The Mission: One Million Better Salespeople
Dirk Kreuter isn't just a successful salesperson, but also a trainer and mentor for countless people looking to improve their sales skills. His mission is clearly defined and measurable – training one million people by 2020 is a massive undertaking that shows how seriously he takes the democratization of sales knowledge.
But how does he approach this path? Kreuter uses various channels: from his successful YouTube channel Kreuter.tv, which delivers new content every Thursday, to his Vertriebsoffensive Podcast, and live events like the Vertriebsoffensive 2017.
Learning to Sell: What Really Matters
In the interview, Dirk shares his insights about what distinguishes successful salespeople from less successful ones. It quickly becomes clear: selling isn't just talent, but primarily learnable technique and the right mindset.
Many founders and entrepreneurs shy away from selling – often based on misconceptions. Kreuter dispels these myths and shows practical ways how anyone can systematically improve their sales abilities.
Hands-on Training with Dirk Kreuter
For those who want to dive deeper, Kreuter offers various formats:
The Vertriebsoffensive 2017 is Germany's largest sales training event. Tickets are available for just 99 euros – an unbeatable price-performance ratio for high-quality content.
The book "Entscheidung Erfolg" can be ordered for a small handling fee. Here you get a lot of valuable content for little money.
Kreuter.tv runs on both YouTube and Facebook, delivering new sales tips and strategies every Thursday.
The Vertriebsoffensive Podcast regularly provides insights into the world of professional selling.
Conclusion: Selling Can Be Learned
The interview with Dirk Kreuter makes it clear: selling isn't a mystical art, but a learnable skill. Anyone willing to learn and practice can significantly increase their sales success. Kreuter's systematic approach and his variety of learning formats offer the right option for every learning type.
For founders and entrepreneurs, the message is clear: invest time and energy in your sales abilities. It's one of the best investments you can make.
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