Become a partner

The densest founder audience in German-speaking Europe.

If your customers run companies with 20 to 1,000 employees, they listen to us.

listeners a year
126,000listeners a year
senior to CXO
57 %senior to CXO
of downloads from older episodes, your placement keeps running
60 %of downloads from older episodes, your placement keeps running
Find out in 60 seconds what fits you

Partners who have run with us

  • Stripe
  • Google Cloud
  • Workday
  • HubSpot
  • Leapsome
  • Zendesk
  • Canva
  • PwC

Step 1 of 4

What should be different in six months?

How we work

Six reasons this works differently.

Access, not reach

We don't sell impressions. We sell the right people knowing who you are.

Depth, not seconds

An episode runs over an hour. People who stay that long don't skip you.

Evergreen

60 % of downloads come from the back catalogue. What runs today still runs in two years.

Amplified on LinkedIn

465,000 individual people a year, not impressions. Every placement gets a second channel.

Trust

Since 2016. Fabian reads every placement himself, otherwise we don't run it.

Exclusivity

One brand per category. If you run with us, you don't run next to your competitor.

What applies

Five rules that hold for every partnership.

  • 01Every placement is host-read and voiced by Fabian.
  • 02Placements stay in the edit and are never removed later.
  • 03One category per partner, exclusive for the term.
  • 04Editorial and guest selection stay untouched.
  • 05Reporting arrives monthly without you having to ask.

References

Three examples, three different goals.

Leapsome

Spot run with LinkedIn and newsletter

A spot run over several months, amplified through LinkedIn and the Founder Briefing. The HR category was held exclusively for the whole term. The run produced conversations that outbound had not reached before.

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RSM

Founder dinner and padel

A founder dinner in Berlin plus a padel tournament in summer. We built the guest list together, five names from RSM, the rest from us. Both formats now run repeatedly.

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Cloover

Day With

One shooting day at Cloover, one film. It produced cuts for LinkedIn, the careers page and sales. The material has been running for over a year.

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Frequent questions

What people usually ask first.

How many listeners does one episode have?

The number on its own won't help you. 60 % of downloads come from the back catalogue and land over months, so a single episode is only the start. What matters is who listens (57 % senior to CXO) and over what period your placement runs. You get numbers for your actual period on the fit call.

Can we be a guest on the podcast?

No. Editorial is not for sale, we invite guests independently of who is a partner. That is exactly why a placement with us is worth anything.

How fast can we start?

Four weeks from sign-off to first placement is realistic. For events we plan six to eight weeks because the guest list needs lead time. If it has to be faster, say so on the call.

Who writes the spot?

We do. You give us the goal, the audience and what must not be said, we write it and Fabian reads it. You hear the cut before it goes out.

Is there exclusivity?

Yes, one brand per category for the term. Whoever holds a category will not find a competitor there.

Already know what you want?

fabian@unicornbakery.de