Sabrina Nickel, Nickel Media | Just Create

About this episode

From Teenager with a Dream to Successful Entrepreneur

Sabrina Nickel knew what she wanted to become when she was just 14 years old: a TV host. What started as a teenage dream has evolved into a successful company now known as Nickel Media.

The Path to Broadcasting

Sabrina's entry into the media industry wasn't straightforward. Initially, she gained experience as an actress, but quickly realized her true passion lay elsewhere. The fear of a career filled with negative thoughts drove her to leave her comfort zone and pursue hosting.

Through journalism, Sabrina eventually found her way into her beloved role as a presenter. This detour proved valuable, giving her the necessary toolkit for what was to come.

Founding Nickel Media

In 2018, Sabrina took the decisive step and founded her own production company, Nickel Media. This move meant not only entrepreneurial independence but also the opportunity to realize her vision of high-quality media production.

The founding was a logical next step for someone who had already spent years in the industry and knew exactly how to envision the ideal work environment.

A Life in Constant Action

Today, Sabrina wears multiple hats: she's Creative Director, host, and CEO all in one. This variety of roles reflects the reality of many founders who, in the early years of their company, must cover nearly every area themselves.

As Creative Director, she's responsible for the creative vision of her projects; as a host, she stands in front of the camera herself; and as CEO, she handles the strategic direction and operational business of Nickel Media.

Lessons Learned for Other Founders

Sabrina's story reveals several important lessons for aspiring entrepreneurs:

• –Early clarity helps: Knowing what you want at 14 is rare, but when it happens, you should trust that instinct.
• –Detours can be valuable: The path through acting and journalism gave Sabrina skills she now uses as an entrepreneur.
• –Authenticity pays off: The fear of negative thoughts in her career was an important compass for her decisions.

The Daily Life of a Media Entrepreneur

In the podcast, Sabrina provides insights into her current daily routine and explains how she manages to juggle different roles. This perspective is particularly valuable for founders in creative industries who often face similar challenges.

Sabrina Nickel's story shows that the journey from dream to successful entrepreneur is entirely possible – even when the path isn't always straight. What matters is trusting your instincts and being ready to fill various roles until the company grows large enough to allow for specialization.