Mona Feder, tokenstreet: From Techno Events to FinTech Startup

About this episode

Mona Feder is CPO and founder of tokenstreet, a FinTech startup that aims to provide non-institutional investors with indirect access to private capital markets. In this Female February episode, she shares how she transitioned from organizing large techno events to founding her own company.

The Path to Entrepreneurship

Mona's interest in founding a company didn't develop overnight. Her unconventional journey led her from the events industry into the world of financial technology. These diverse experiences shaped her entrepreneurial perspective and significantly influenced the development of tokenstreet.

Various factors played a crucial role in the founding process. The combination of personal motivation, market observations, and the right timing created the foundation for today's company.

tokenstreet: Access to Private Equity and Venture Capital

tokenstreet's core business revolves around an important problem in the financial sector: private investors traditionally lack direct access to Private Equity and Venture Capital funds. These lucrative investment opportunities typically remain reserved for institutional investors.

tokenstreet aims to break down this barrier by providing indirect access to these exclusive investment classes through their app. This means smaller investors will also be able to participate in the value development of Private Equity and Venture Capital funds.

Challenges in the FinTech Space

The FinTech sector brings unique challenges that other industries don't face in the same way. Regulatory requirements, compliance issues, and customer trust in financial innovations are just some of the hurdles that Mona and her team must overcome.

This complexity requires not only technical expertise but also a deep understanding of the financial industry and its regulatory frameworks.

Current Status and Learnings

tokenstreet is currently in an exciting development phase. As with any startup, there are continuous new insights and adjustments to the business model.

When asked what she wished she had known earlier about founding a company, Mona shares valuable insights from her personal entrepreneurial journey. These learnings can help other entrepreneurs avoid typical pitfalls.

The Importance of Networking

Networking plays an important role in Mona's founding story. Having the right contacts at the right time can be crucial for a startup's success. Particularly in the FinTech space, where trust and reputation are central, strong networks are essential.

Mona explains how she strategically used networking to build tokenstreet and which approaches were particularly effective.

Pride and Motivation

As a founder, there are certain milestones and achievements that Mona is particularly proud of. These moments of success are important for motivation and show that the chosen path is the right one.

Advice for Other Founders

In conclusion, Mona shares concrete advice with other founders. These tips are based on her personal experiences and can help others make their own founding ventures more successful.

The composition of a good founding team is a central point. Mona explains which factors are important in team building and how complementary skills optimally complement each other.

Mona's story shows that successful startups often take unconventional paths. From techno events to FinTech app – sometimes it's precisely these diverse experiences that lead to innovative solutions.