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13 April 2026

Max Meran, Opinary Co-Founder: Recruiting and HR for Maximum Employee Performance

About this episode

Max Meran has built an impressive company with Opinary. The startup develops software for cross-platform online surveys, addressing topics that matter to the general public. With over 100 million views and more than 10 million users per month, Opinary has achieved remarkable reach.

The Key to Success: The Right People

In this podcast episode, Max shares his battle-tested approaches to recruiting and human resources. For any founder, it's crucial not only to develop the right product but also to find and lead the right people. Max demonstrates how he has mastered this challenge at Opinary.

Recruiting: More Than Just Evaluating Resumes

Recruiting at a growing startup differs fundamentally from that at established companies. Max explains the strategies he has developed to identify and attract the best talent to Opinary. This involves not just technical qualifications, but also cultural fit and the ability to work in a dynamic environment.

Human Resources: Getting the Best Out of Every Employee

Having a team is one thing – getting the maximum out of that team is another. Max shares concrete methods for how he motivates, develops, and supports his employees in reaching their full potential. These insights are particularly valuable for founders facing similar challenges.

Practical Insights for Founders

The episode offers no theoretical treatises, but solid, actionable strategies. Max speaks from the experience of a founder who has scaled his company from the first employees to a team that reaches millions of users.

Scaling and Team Leadership

With over 10 million monthly users, Opinary faces the typical challenges of a scaling startup. Max explains how HR processes and recruiting strategies must evolve as a company grows, and how to preserve company culture in the process.

For founders facing similar challenges or preparing for them, this episode offers valuable insights into the practical implementation of HR strategies in a successful startup environment.

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Max Meran, Opinary Co-Founder: Recruiting and HR for Maximum Employee Performance | Unicorn Bakery