Lisa Rosa Bräutigam, nuwo | Female February

About this episode

From Civil Service to Founder: Lisa Rosa Bräutigam's Journey with nuwo

After six years in the secure world of civil service, Lisa Rosa Bräutigam took the leap into entrepreneurship – a step that required courage and ultimately paid off. The former elementary school teacher founded nuwo, a company that removes barriers for businesses wanting to equip their employees with proper office furniture for home working.

The Turning Point: Why Give Up Secure Civil Service?

The decision to trade the security of civil service status for the uncertainty of founding a startup didn't happen overnight. For Lisa Rosa, it was a process where various factors came together. Her environment played an important role – the inspiration and courage to start a business also emerged from the people around her.

Covid as a Catalyst

The pandemic served as a crucial catalyst for nuwo. Suddenly, millions of people were working from home, yet most companies weren't prepared to provide their employees with the necessary office equipment. Here, Lisa Rosa recognized a market gap and simultaneously the opportunity to solve a real problem.

The challenge was significant: How do you convince companies that home office equipment isn't just a "nice-to-have" but a necessity for productive work and employee satisfaction? nuwo succeeded in getting companies excited about professional home office setups by demonstrating the concrete benefits – both for employee productivity and employer attractiveness.

From Teacher to Entrepreneur: Transferable Learnings

Lisa Rosa's background as an elementary school teacher might seem to have little in common with running a startup at first glance. However, she was actually able to successfully transfer many learnings from her teaching career into her entrepreneurship. The ability to explain complex matters in understandable ways, maintain patience, and motivate people – these are all competencies of invaluable worth in startup daily life.

As a teacher, she learned to stay calm even in difficult situations and think in solution-oriented ways. These qualities helped her master the challenges of founder life and guide her team through difficult phases.

Overcoming Obstacles and Growing as a Team

Like every startup, nuwo also faced various obstacles. But as a team, they managed to overcome them. Experience shows: successful teams aren't characterized by having no problems, but by finding solutions together and growing from challenges.

What Would She Have Liked to Know Earlier?

In retrospect, there are always things you wish you had known sooner. These insights are valuable, not only for Lisa Rosa herself, but for all aspiring founders who want to take similar paths.

Advice for Other Founders

Lisa Rosa Bräutigam's message to other founders is based on her own journey from secure civil service to successful entrepreneur. Her path shows: with the right mix of courage, perseverance, and the ability to learn from every situation, even seemingly unconventional career paths can lead to entrepreneurial success.

nuwo proves that successful startups don't only develop innovative technologies, but can also solve very practical problems. The professionalization of home office was at the right place at the right time – and Lisa Rosa Bräutigam had the courage to seize this opportunity.

Learn more about Lisa Rosa Bräutigam and nuwo through their LinkedIn profiles and the website nuwo.co